Pupils in Scafell have been undertaking a unit of work on persuasive writing which is linked to our current science topic on health and the human body.
We began with an apprentice-like challenge where we had to create a new toothpaste, develop the name of the product and the branding. This involved some research on current toothpaste brands and their marketing techniques.
Once ideas about new products had been developed, we enjoyed some market research tasks to find out how our peers viewed our designs. We then set about developing a poster campaign and radio advertisements to market our exciting, new products.
Our final piece of writing in this unit of work, is a more formal online magazine article informing young people about the detrimental impact of smoking on the human body and persuading the reader that it is never a good idea to smoke.
Which advert catches your eye? Which toothpaste would you buy?